Thursday, January 03, 2008

NEWS: Jay-Z To Go With Apple?

This has been a rumor for a long time, and recently after stepping down from Def Jam's president position has fueled the fire again.

Jay-Z's recent Billboard interview confirms that he thinks the current model for distributing music is flawed. "It's really about trying to invest in the future, trying to invest in maybe coming up with a new model. Because going in hard making records with artists and throwing those records into a system that's flawed is not exciting for me. It's not the music; people ingest music the same way. It's just that the model of selling CDs has changed. So doing things the typical way is not in the best interests of anyone and not exciting for me. From the beginning my prediction has been the obvious: a digital-only label in partnership with Apple.

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