NEWS: Ice Cube & DJ Pooh Launch TV Website

Ice Cube and DJ Pooh are trying to get that YouTube money.


[...]Cube and Pooh [...] have loftier ambitions: to create a TV-style network with multiple channels and high-quality video that can support everything from short videos to full-length movies. UVNTV (short for U View Network Television, at uvntv.com), still in rollout mode, now features about a dozen channels, run both by large companies and individual artists. Each channel will be screened for quality but will run its own programming. For example, Snoop Dogg's Snoopadelic channel features his rap videos; [...] All videos are shown in a new Microsoft-developed format called Silverlight that promises definition high enough to be played on big screens. Shows can be viewed by time or on demand. And, like most websites launching these days, UVNTV includes community-building features along the lines of MySpace. "We figured we needed to think about how could we still be part of entertainment in this future that's coming out at full speed," says Cube. [...] "We didn't just want to be providers of a product. We wanted to be a full-blown network. I think we're going to have programming that's way more interesting than what you can see on your daily television or even YouTube." (USA Today.)